Thursday, 19 March 2015

Chanel price increase 2015


It was just a matter of time, but now it's official.On April 8th of 2015 Chanel will be increasing there prices. The prices of the classic flap, the 2.55 and the boy bag will increase between 20% and 30%.
The rest of Chanels product range will receive the new prices till the end of the year.

This is just insane, it's the second high price increase in 2 years time. The last one dates from April/May 2014, this was also an increase of 20%. I mean at least 40% in 2 years time? WOW!

Why are they doing this? They want to streamline the pricing in Europe and China.

Some other bad rumours that are going on is that Chanel will be copying the Hermès strategy and will soon offer a very limited supply of the classic flap, the 2.55 and the Boy bag. You'll need to register yourself on the waiting list in order to buy a bag.

“We want to focus on customers who are seduced by the brand, who are seduced by our creativity, by our know-how and our finishing, and not just the price differential” says Bruno Pavlovsky, President of Fashion at Chanel.

Another reason for the price increase could be a planned entry into e-commerce.

The price increase is deffinitly happening, the waiting list is still a rumour. If you still like to pursue the dream of owning a classic Chanel be quick or keep on saving because prices will keep on increasing :(

Xo. S

(sources: brag my bag /

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